You hear that a supplier's finances are highly leveraged. This means that they have ________.
a. a high debt to equity ratio
b. a low cash flow level
c. a high amount in outstanding accounts payables
d. a low sale to fixed asset ratio
Question 2One good way to bring consumers back to a Web site is by
a. asking consumers to remember your site.
b. paying them 5 -10 for doing so.
c. not mentioning your competitors in comparison ads.
d. thanking them for visiting the site the first time.
e. offering an e-mail service for new and current specials.
Question 3When analyzing supplier financials the current ratio indicates the ratio of ________ to ________.
a. Current assets; current liabilities
b. Current assets; cost of goods sold
c. Cash; current liabilities
d. Cash; current assets
Question 4The main tools that marketers use to create this interactivity on a Web site are
a. well prepared narratives.
b. animation.
c. vivid pictures.
d. hyperlinks.
e. games/prizes.
Question 5When checking management capabilities the existence of high turnover in the management ranks is an indicator of potential supplier problems.
Indicate whether the statement is true or false
Question 6Sustained interactivity with a Web site, the holistic sensation that people feel when they act with total involvement, is known as
a. sustained interactivity.
b. flow.
c. virtual engagement.
d. viewer reach/touch.
e. maximum escape.
Question 7When checking employee capabilities as part of a supplier visit the LEAST likely category reviewed is ________.
a. Worker flexibility
b. Workforce turnover
c. Employee morale
d. Specific job descriptions
Question 8The tactic of keeping graphic elements one screen as the Web page opens with no scrolling required is known as
a. home paging.
b. vertical design.
c. designing above the fold.
d. synergistic design
e. designing by the numbers.
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