In the future, more internal and external integration with other firms will be needed to achieve the primary goal of headcount reduction in purchasing.
Indicate whether the statement is true or false
Question 2Online customer retention can be measured by
a. informal comments.
b. number of customers.
c. sales.
d. reorders from satisfied customers.
e. returned orders.
Question 3The integration of internal functions across the enterprise typically will have a somewhat negative impact on supplier relationships.
Indicate whether the statement is true or false
Question 4One method that online marketers use to show appreciation for the customer's business by paying special attention to them is
a. giving the lowest prices possible.
b. allowing free returns.
c. personalizing with the customer's name all e-mail correspondence associated with the purchase or inquiry.
d. providing coupons for discounts.
e. being cordial in all communications.
Question 5All of the following are benefits of on-site supplier representation EXCEPT:
a. Customer/supplier coordination from integration is increased.
b. All of the choices. are true
c. Supplier and plant personnel perform various buying and planning activities allowing supply management staff to pursue other value added activities.
d. None of the choices. are true
e. Only A and C are true
f. Supplier personnel work on-site to support the purchaser, thereby staff are increased.
Question 6Because the WWW is an anonymous marketplace, _____________ is essential in distinguishing genuine merchants from scam artists.
a. a well designed web site
b. online credibility
c. a statement of customer service policy
d. a low price
e. a high price
Question 7The most successful supplier suggestion programs provide suppliers with a maximum of 10 of the shared benefits. The remaining benefits should be kept solely by the buyer due to the buyer's major contribution and the fact that they are spending the money with the supplier.
Indicate whether the statement is true or false
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