If zip code segmentation was to be used a marketer would be wise to determine household demographics and psychographics in the database mapping
a. True
b. False
Question 2Paying the suppliers anytime beyond the agreed terms of payment will help foster a good buyer-seller relationship.
Indicate whether the statement is true or false
Question 3Computer technology is the key factor in the growth of the use of demographic and psychographic data analysis and its extensive application in strategic marketing planning.
a. True
b. False
Question 4Low cost country sourcing is now a commonplace strategy for shrinking bottom line labor and material costs in most consumer product industries.
Indicate whether the statement is true or false
Question 5Clickstream analysis is a study of consumer response data detailing the content and advertising banners that consumers click on during the online navigation process.
a. True
b. False
Question 6A minority business supplier is a business that is run or partially owned by an individual classified as a minority by the U.S. government.
Indicate whether the statement is true or false
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