Most consumers report that the main irritant in the process of buying a car is a. the high price of ...

Most consumers report that the main irritant in the process of buying a car is
 a. the high price of the car.
  b. how long the purchase takes.
  c. the need to select optional equipment.
  d. the salesperson.
  e. the need for more insurance.

Question 2

The one-on-one basis of communication that the WWW makes possible between marketers and consumers will ideally result in a relationship which
 a. benefits the marketer more than the consumer.
  b. benefits the consumer much more than the marketer.
  c. is mutually beneficial for the marketer and the consumer.
  d. terminates with the sale.
  e. provides no added value to the product.

Question 3

The most frequent activity engaged in by businesses on the WWW is
 a. internal communications.
  b. vendor support.
  c. researching competitors.
  d. collaborating.
  e. gathering product information.

Question 4

The percentage of product selling firms who are making use of the Internet is
 a. 16.
  b. negligible.
  c. at least 30.
  d. almost 90.
  e. decreasing.

Question 5

Of all businesses that make frequent use of the Internet, the percentage of those businesses that are actually purchasing products and services on the Internet is
 a. 10.
  b. less than 10.
  c. decreasing.
  d. 30.
  e. unknown.

Question 6

Online business activities benefit more from a short-term rather than a long-term focus.
 a. True
  b. False

Question 7

The typical business model for start-up retail vendors on the Internet includes all of the following except:
 a. payment by credit card.
  b. immediate delivery of the purchase.
  c. relatively quick home delivery.
  d. easily searchable catalogs of products.
  e. B and C.

Question 8

Electronic commerce now comprises ______________ of the total U.S. economy.
 a. 40
  b. a tiny percentage
  c. 30
  d. 60
  e. nearly 100