An important guideline for effective event sponsorship is to look for a match or overlap between the ...

An important guideline for effective event sponsorship is to look for a match or overlap between the lifestyles of the event attendees and the benefits your product can deliver.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Focus groups are for generating statistics and making scientific generalizations, not for gaining any real understanding or insight.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The majority of the promotional funds spent on event sponsorships today go toward sporting events.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

A focus group involves blind taste tests of products.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

The term event sponsorship refers to the innovative component of a media plan that involves a company setting up its own events, such as concerts or festivals, to promote its brand and sell its product.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The text stresses that for research methods to be truly useful to the client, they need to be trustworthy and meaningful.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The concept of Madison & Vine refers to the convergence of the advertising and entertainment industries toward the branding efforts of marketers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Long interviews are not a very popular research method since they last for more than an hour.
 a. True
  b. False
 Indicate whether the statement is true or false