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What benefit is not an immediate one when it comes to event marketing and sponsorship? Why?

ShadyAh

wrote...

Posts: 534

Rep:

6 years ago

What benefit is not an immediate one when it comes to event marketing and sponsorship? Why?

What benefit is not an immediate one when it comes to event marketing and sponsorship? Why?

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 54 times

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Alex59

wrote...

#1

6 years ago

Sales are a benefit of event marketing and sponsorship. Because it takes time for a sponsor to become closely associated with an event, results in sales units, revenue and/or market share may not appear immediately following the event; it may take years.

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