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Consle Consle
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6 years ago
The first step in developing a sponsorship or event marketing program is to:
A) define the company's target audience.
B) define the company's customer profile.
C) determine the communication objective.
D) choose the event.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
Smart ... Thanks!
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You make an excellent tutor!
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