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birdseye birdseye
wrote...
Posts: 835
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6 years ago
Once the event concept and design has been established, the next step in the event marketing planning process is to determine the
a. situation analysis.
b. event execution.
c. event objectives.
d. measurement and evaluation.
e. event strategy.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 51 times
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wrote...
6 years ago
c
birdseye Author
wrote...
6 years ago
Thanks for the quick answer
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