_____ marketing is the use of an event without the permission of the event owner.
a. Event
b. Cause
c. Ambush
d. Personalized
Question 2In a research study, a potential respondent who is not at home at either the first or second attempt to reach this person by phone is called a(n) _____.
a. sample bias
b. no contact
c. interviewee
d. random sampling error
Question 3What are a z-test and a t-test, and when should each be used?
Question 4The 2 distribution is a single probability curve.
Indicate whether the statement is true or false
Question 5Which of the following refers to the development, promotion, support, and execution related to a particular event that is designed to promote a particular brand, product, service, idea, or cause?
a. corporate advertising c. sponsorship
b. event marketing d. corporate communications
Question 6SigmaDrinks Inc, a Florida-based soft drinks manufacturing company, has been providing funds to promote local cultural events in Florida. It has recently started providing funds for literary events at schools and colleges in other states too. What kind of marketing is SigmaDrinks demonstrating?
a. Ambush marketing
b. Channel marketing
c. Sponsorship marketing
d. Piggyback marketing
Question 7People who are unwilling to participate in a research project are referred to as _____.
a. refusals
b. deviations
c. no contacts
d. random errors
Question 8Identify and describe the types of error, their associated terminology and symbology, and how they are generally encountered in hypothesis testing.
Question 9A t-test is appropriate for testing hypotheses about frequencies arranged in a frequency or contingency table.
Indicate whether the statement is true or false
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