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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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Posts: 835
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6 years ago
The first stage in the event marketing planning process is
a. event measurement.
b. event objectives.
c. event concept and design.
d. event strategy.
e. IMC planning.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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