If General Mills decides to use the STP framework, it can divide its resources to reach a number of ...

If General Mills decides to use the STP framework, it can divide its resources to reach a number of separate and distinct market segments.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The advantage that sales promotions have over advertising is that they offer great rewards with little or no risk.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

STP marketing includes three factorsidentifying, positioning, and informing.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

It is estimated that almost one-fourth of corporate America gives rebates as a type of business-market promotional technique.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

In the world of advertising, markets are positioned, but products are segmented.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

A manufacturer helps a retailer by sharing the cost of local advertising. This allows the manufacturer to have some control over the process, and the retailer to advertise for a lower cost. They are taking part in a form of business- market sales promotion.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

When a brand team defines the target market of consumers for their product, they may also identify many smaller subsets of consumers within their broad market.
 a. True
  b. False
 Indicate whether the statement is true or false