Friendly Car Wash offers a deal in which customers who have bought nine car washes over the last year get the tenth one free. This is an example of a sampling program to stimulate repeat purchases.
a. True
b. False
Indicate whether the statement is true or false
Question 2What is cognitive dissonance? Discuss how advertisers can prevent dissonance.
Question 3Today's marketers use a number of sales promotion techniques aimed at consumers including coupons, price-off deals, premiums, contests and sweepstakes, samples and trial offers, phone and gift cards, rebates, and frequency programs.
a. True
b. False
Indicate whether the statement is true or false
Question 4Discuss the need recognition state of the consumer decision making process.
Question 5Sales promotion can attract attention and motivate trial purchase so it is often used to introduce new brands to the public.
a. True
b. False
Indicate whether the statement is true or false
Question 6Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It The Voice-It products are more expensive than others in the market. They are mostly used by big businessmen and higher-level managers. It is most likely that Voice-It products would have .
a. a high cultural capital
b. low brand loyalty among higher-level managers
c. advertising clutter
d. life-stage variables
Question 7Historically, more money has been budgeted for mass media advertising than for sales promotion.
a. True
b. False
Indicate whether the statement is true or false
Question 8Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds and the devices sell for less than 20 . Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is Don't Write It, Voice-It Mark feels that post-its are much more efficient and simpler than Voice-It and that it is more practical and purchases post-its instead of the Voice-It product. This is an example of .
a. a predecisional distortion
b. a habit
c. a variety seeking process
d. cognitive dissonance
Question 9One advantage of sales promotion is that it breaks through the media clutter.
a. True
b. False
Indicate whether the statement is true or false
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