The Lego Star Wars is a video game that features Lego toys based on the Star Wars theme. Players need to play as one of the toy characters to defeat enemies, and complete the game chapter by chapter. This game is a(n)
advergame based on Lego's toys.
a. illustrative
b. demonstrative
c. associative
d. collaborative
Question 2Which of the following is true of culture?
a. It is easier to observe culture when it's more unfamiliar.
b. It is purely national or global.
c. It is most visible to those who are immersed in it.
d. It is always geographic.
Question 3A(n) _________ advergame brand integration, integrates a brand spokesperson or personality as a main character within the game.
a. associative
b. collaborative
c. demonstrative
d. illustrative
Question 4In the world of advertising, culture is seen as:
a. people's rules and regulations.
b. the way things are done.
c. a sense of morality in society.
d. the spiritual beliefs of people.
Question 5The lowest level at which advergaming brand integration can occur is known as a(n) level.
a. collaborative
b. associative
c. illustrative
d. demonstrative
Question 6Which of the following best describes the social meaning approach?
a. It focuses on using beliefs and rituals to subconsciously manipulate people into buying something they don't need.
b. It centers around viewing consumers solely as information processors.
c. It involves knowing how to connect with human beings with reference to their consumption practices.
d. It refers to connecting with people by using ads as mere socially isolated attempts to influence their attitudes.
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