A service organization uses __________ when it decides to require its service personnel to wear uniforms while on the job.
Fill in the blank(s) with correct word
Question 2Research has found that 65 percent of a surveyed group of consumers felt that they were constantly bombarded
with too much advertising. This example demonstrates the disadvantage of that televisions have.
a. poor coverage
b. low share of audience
c. clutter
d. poor reach
Question 3What was one of the government's earliest restrictions that targeted specific techniques and policies being used in
programming and advertising designed for children?
a. The Children's Food and Beverage Advertising Initiative
b. The Nutrition Labeling and Education Act
c. The Cheeseburger Bill
d. The Children's Television Act
Question 4Organizations should develop _________________________ by hiring, training, and managing workers whose interactions with customers create a favorable emotional response.
Fill in the blank(s) with correct word
Question 5Martha likes to view the programs that other channels are airing while an advertisement is being broadcast during her favorite sitcom. Which of the following is Martha demonstrating?
a. Narrowcasting
b. Attention sharing
c. Program rating
d. Channel grazing
Question 6Which aspects of advertising are legal but fall into an ethical gray area, making them almost impossible to legislate against?
a. Disclaimers
b. Emotional appeals
c. Testimonials
d. Contests and sweepstakes
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