The _____________ of service workers have to do with the proficiency with which they perform their tasks.
Fill in the blank(s) with correct word
Question 2A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts. The company would be best advised to use:
a. cable television.
b. local television.
c. off-network syndicated television.
d. first-run syndicated television.
Question 3In their 2004 Campaign for Real Beauty, the people creating the groundbreaking Dove ads attempted to be
realistic, show sensitivity, and fight stereotypes by featuring:
a. plus-size models who do not fit the narrow norm of beauty.
b. women, who were not models, displaying various ethnicities, looks, and sizes.
c. both men and women using Dove products.
d. endorsements by famous elderly actresses with young-looking skin.
Question 4Organizational __________________ are employees in an organization that link the organization with its customers.
Fill in the blank(s) with correct word
Question 5What type of television transmission broadcasts programming over airwaves to affiliate stations across the United
States under a contract agreement?
a. Satellite
b. Interactive
c. Network
d. Cable
Question 6Stephen Fox, a history and social observer, concludes on the history of American advertisement as:
a. genuine and trustworthy.
b. simple and smart.
c. irrelevant and incoherent.
d. superficial and hedonistic.
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