Customer service refers to all customer-provider interactions, including the proactive selling and the core product delivery, that facilitate the organization's relationship with its customers.
Indicate whether the statement is true or false
Question 2A media vehicle refers to a broader category of media than a media class.
a. True
b. False
Indicate whether the statement is true or false
Question 3In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. Groupon's management has budgeted 20,000 for social media advertising this year. How much can
their advertising agency expect to earn if they are using a traditional commission system?
a. 2,000
b. 3,000
c. 5,000
d. 8,000
Question 4One of the very few companies that has been successful in using the exact same product world-wide is:
a. Coca-Cola
b. McDonald's
c. Dairy Queen
d. Marriott Hotels
Question 5Supplementary services, such as customer service, cannot be used to achieve a competitive advantage in situations where the core product is considered to be a standard commodity.
Indicate whether the statement is true or false
Question 6With the merger of movies, music, gaming, and other entertainment, media planning no longer involves numbers, schedules, and deadlines.
a. True
b. False
Indicate whether the statement is true or false
Question 7In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various deals of the day.. At the time, Groupon had a unique business modeleach day, one groupon would be offered in a particular city. If a certain number of people signed up for the offer, then the deal became available to all. Now, only two years later, the business continues to grow, and the service is being offered in several more U.S. cities. Google made a multi-billion dollar offer for the company that Mason turned down in the December of 2010 . Continuing the company's rapid rise to success will be a challenging task for CEO Andrew Mason and his team because they will be the first to attempt to advertise the unique services. Groupon needs to find ways to attract new users, and looking into new forms of advertising will be essential to the company's success. As Groupon's services differ depending on the city in which it is offered, its CEO decides that each variation needs to have a catchy slogan that relates to that particular market. Which of the following types of advertising agencies would likely be the best choice to create these slogans?
a. A digital/interactive agency
b. A media specialist
c. A creative boutique
d. An production facilitator
Question 8The least favorite method of entering foreign markets is by investing in company-owned stores in foreign countries and this is called?
a. licensing
b. joint venture
c. direct investment
d. master franchising
Question 9In order to win customers, excellent customer service can compensate for a poor core product.
Indicate whether the statement is true or false
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