Events are an example of measured media.
a. True
b. False
Indicate whether the statement is true or false
Question 2Caltech Corp has a 15 minute advertisement that is aired on a local news channel explaining to the public the benefits of its product. Sparkles Inc has provided Caltech Corp airtime on its television network, and has offered to advertise its product on its website as an act of goodwill. Sparkles Inc is an example of a .
a. production facilitator
b. full-service agency
c. media conglomerate
d. fulfillment center
Question 3The most common and best way of starting a franchise in a foreign country is through?
a. licensing
b. joint venture
c. direct investment
d. master franchisee
Question 4Customer service is sometimes referred to as a facilitating service.
Indicate whether the statement is true or false
Question 5Explain why producing a television commercial is an extremely expensive undertaking. Describe a television commercial that you have seen recently. Analyze it in terms of how it meets or fails to meet two of the five primary creative guidelines for television ad production as noted in the text.
Question 6Caltech Corp has a 15 minute advertisement that is aired on a local news channel explaining to the public the benefits of its product. Sparkles Inc has provided Caltech Corp airtime on its television network, and has offered to advertise its product on its website as an act of goodwill. Caltech Corp has a 15 minutes long advertisement that explains to the public about its product. This is an example of a(n) .
a. podcast
b. electronic directory
c. blog
d. infomercial
Question 7The most common restrictions levied by a government in international trade are?
a. quotas
b. tariffs
c. embargo
d. exchange controls
Question 8A service organization is setting itself up for failure when it offers a service guarantee on quality that it cannot deliver.
Indicate whether the statement is true or false
Question 9What are the five principles of design? Choose two of the principles and discuss the considerations involved in each. Then give an example of each.
Question 10Axel Corp, a new clothing line manufacturer, plans to reach out to the local fashion stores and wholesale distributors around the country. It also plans to offer a discount on its products for the first 100 customers and establish a coupon system for the first six months of sales. The marketing team is looking to create a television advertisement and is looking for ways to improve on the ideas that they have come up with for the ad. A(n) using traditional media.
a. database consultant
b. public relations firm
c. fulfillment center
d. interactive agencycan help Axel Corp. in designing and executing direct response advertising campaigns
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