Which of the following is NOT an argument for businesses to be socially responsible:
a. to create a positive public image for the business
b. to discourage further government regulations
c. social responsibility is a core business purpose
d. to enhance stock price of the firm in the long run
Question 2Customer delight occurs when customer expectations are significantly exceeded.
Indicate whether the statement is true or false
Question 3You are a production assistant working on a thirty-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the happy and fun-loving nature of the product. This television shoot involves a lot of people and is a complex, collaborative effort. Who among the following is more likely to be in charge of the set?
a. The film director
b. The account executive
c. The chief creative
d. The agency producer
Question 4Which of the following is an example of outdoor support media?
a. Podcasts
b. Billboards
c. Catalogs
d. Electronic directories
Question 5Which of the following is NOT one of the ways that field representatives deliver con-tinuing training to franchisees?
a. they give on-the-spot management and operational suggestions.
b. they often work indirectly with the franchisee from the franchisor's headquarters.
c. they provide instructional audio or video materials to the franchisee.
d. they serve as a conduit for new ideas.
Question 6Service firms are thought to be better situated than manufacturers to develop customer knowledge.
Indicate whether the statement is true or false
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