How have successful international businesses incorporated socially responsible practices as part of ...

 As businesses operating in a host society, internationalizing firms are always under public scrutiny. Their actions are closely monitored and held to local ethical standards. Actions of internationalizing firms can also raise nationalistic sentiments.

Rather than being caught red-handed or off guard, firms are proactively developing socially responsible policies and practices. Three examples are as follows:

a.   Starbucks recently announced that it will sell only coffee from growers certified by the Rain Forest Alliance, a global nonprofit organization that promotes interests of coffee growers and the environment.
b.   Such multinational enterprises as Philips, Unilever, and Wal-Mart have announced practices that would enforce sustainable development.
c.   McDonald's made it known that it would purchase beef only from farmers who meet special standards on animal welfare and environmental practices. The firm also recently implemented a global ban on growth-promoting antibiotics in the poultry that it purchases. McDonald's is now publishing the nutritional content of its products in all the markets it operates. Its outlets in Britain, Germany, Sweden, and Austria sell only organic milk.

Clearly, internationally-active firms must embed corporate citizenship into their strategic decisions as well as their ongoing processes and practices.

Thx, JewelSmith

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