There is not a strong link between customer loyalty, employee loyalty, and investor loyalty.
Indicate whether the statement is true or false
Question 2A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words You Probably Know This. Litmus Paper Measures Alkalinity are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. You Probably Know This. The Darker, The Harsher is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: Ivory, Ivory is the mildest, and Bar none. Which of the following guidelines for copywriting is most strongly demonstrated by this spot overall, one that is also important in radio copy and digital/interactive copy?
a. Emphasizing the brand name
b. Making the slogan a major component of the ad
c. Constructing an axis
d. Keeping the wording short and to the point
Question 3______ is one of the world's largest media conglomerates and provides broadcasting, film, music, cable, print,
publishing, and a dominant Internet presence.
a. News Corp
b. Fox Broadcasting Company
c. Sony Corporation
d. Time Warner
Question 4What is required of the person in charge of a franchisee training program?
a. experience as a franchisor
b. understanding of the needs of the particular franchised business
c. knowledge about the training process
d. both b and c
Question 5Research has demonstrated that return on investment and asset turnover are linked to perceived quality.
Indicate whether the statement is true or false
Question 6A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words You Probably Know This. Litmus Paper Measures Alkalinity are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. You Probably Know This. The Darker, The Harsher is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: Ivory, Ivory is the mildest, and Bar none. A copywriter came up with the idea to superimpose the words, You Probably Know This. Litmus Paper Measures Alkalinity and You Probably Know This. The Darker, The Harsher. Considering the nature of this ad, which general guideline for television copywriting does this follow?
a. Using active words
b. Providing support for the unbelievable
c. Emotionally involving the reader
d. Using unfamiliar words
Question 7______ is a high-speed technology that allows consumers to customize their programming and target very specific audiences.
a. Transit
b. Crowdsourcing
c. Broadband
d. Cable
Question 8What is the field representative's primary task?
a. to conduct surveys of franchisees
b. to observe franchisees' interaction with customers
c. to gauge profitability
d. to help maintain a good franchisor-franchisee relationship
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