The __________ services group in a full-service advertising agency is a part of the personnel department, accounting,
and billing department.
a. creative
b. administrative
c. marketing
d. production
Question 2Service organizations that use the Internet to reach prospective customer worldwide are using a(n)
a. outbound service export strategy.
b. inbound service export strategy.
c. teleservice export strategy.
d. None of these refers to the approach used by service organizations that use the Internet to reach their worldwide customers.
e. Each of these refers to the approach used by service organizations that use the Internet to reach their worldwide customers.
Question 3Which of the following is one of the four principles of coordination that promote effective work groups?
a. coordination is best accomplished through electronic means such as e-mail, electronic calendars, etc.
b. coordination must address all factors within any phase of any endeavor
c. coordination should occur at most once a week
d. coordination is only necessary in the beginning and at the end of a project
Question 4In order to persuade customers to try and adopt their products, it is a good idea for service organizations to develop advertising campaigns that overpromise.
Indicate whether the statement is true or false
Question 5Art production for advertising to appear in cyberspaceparticularly those composed of headline, body copy, and illustrationmost closely resembles production of advertising for .
a. radio
b. television
c. packaging
d. print
Question 6Which of the following services in an advertisement firm involves taking creative ideas and turning them into advertisements, direct mail pieces, and other IBP materials?
a. Administrative services
b. Creative services
c. Account services
d. Production services
Question 7What type of export strategy, if any, is (are) being used by Australian tourism companies to encourage people from other countries to vacation in Australia?
a. Outbound service export strategy
b. Inbound service export strategy
c. Teleservice export strategy
d. None of these refers to the approach used by the tourism companies.
e. Each of these refers to the approach used by the tourism companies.
Question 8Which of the following does not shape the management philosophy of top management in a franchise system according to the text?
a. the level of profits of the franchise system
b. the values and experiences of the owners
c. economic influences
d. technological influences
Question 9When developing service advertisements, service organizations need not consider the possibility of advertising to their employees.
Indicate whether the statement is true or false
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