When do copyright laws go into effect for a written work?
a. when the work is published
b. when the work is written
c. when the work is registered
d. when a copyright notice is attached to it
Question 2Full-service organizations serving small groups of customers typically require higher levels of customer-to-customer management than self-service organizations serving large numbers of people at a time.
Indicate whether the statement is true or false
Question 3After coming to an agreement on the scope and intent of the production, a producer is working with the the creative team and the advertiser to estimate an approximate total cost of production. In this stage, the budgeting need not be very detailed.
a. True
b. False
Indicate whether the statement is true or false
Question 4Caltec Inc has a department that is responsible for coming up with ideas and innovative ways to advertise the company's products in newspaper ads and billboards. This is an example of a full-service agency.
a. True
b. False
Indicate whether the statement is true or false
Question 5A extraordinary service guarantee possesses all of the following characteristics EXCEPT
a. It is unconditional.
b. It is easy and quick to collect on by the customer.
c. It is easy to understand.
d. It is developed to favor the service organization.
e. All of these characteristics should be included in a good service guarantee.
Question 6Which of these qualities makes for the strongest kind of trademark or service mark?
a. availability
b. descriptiveness
c. originality
d. distinctiveness
Question 7Customer compatibility management is critical to an organization that is interested in relationship marketing.
Indicate whether the statement is true or false
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