Why might co-branding be beneficial for a mature market?

Why might co-branding be beneficial for a mature market?
 a. mature markets provide little opportunity for sales and profit growth through traditional outlets.
  b. co-branding represents a new approach that can revitalize mature markets.
  c. a new and improved, co-branded unit has the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system.
  d. all of these are reasons it could be beneficial.

Question 2

Service providers need not be cautious of privacy issues when they create and use their customer databases.
 
 Indicate whether the statement is true or false

Question 3

During tough economic times, many companies rely on the memories of the good old days to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010 . The company introduced throwback versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future. Emotional appeals in advertising are most effective when time is an insignificant element in achieving an objective. As opposed to this, which method is most appropriate when the goal involves creating a sense of urgency to purchase?
 a. Slice-of-life
  b. Fear appeal
  c. Hard-sell
  d. Anxiety

Question 4

Which of the following is true of inelasticity of demand?
 a. The supply of the product is greater than its demand.
  b. Consumers are less sensitive to price increases.
  c. Customers have low brand loyalty.
  d. It leads firms to decrease profit margins.

Question 5

A good service blueprint should be developed to identify all of the following contact points EXCEPT contact points involving
 a. customers and frontstage service employees.
  b. service employees who produce the service.
  c. frontstage and backstage processes.
  d. customers and backstage service employees.
  e. A good service blueprint should be developed to identify all of these contact points.

Question 6

Approximately what percentage of food franchises are co-branded units?
 a. 5
  b. 20
  c. 50
  d. 75

Question 7

The most effective use of customer databases is to make them easily accessible to the frontline service provider.
 
 Indicate whether the statement is true or false

Question 8

Which type of advertising is the most sophisticated, and though difficult to pull off, can powerfully weave ad images with real-life experiences?
 a. Social/cultural movement
  b. Image
  c. Transformational
  d. Product placement

Question 9

The customers of TimeZone watches have high brand loyalty and although the watches are priced at high rates, TimeZone's customers are willing to pay the market price of the product. This is an example of .
 a. low brand equity
  b. market segmentation
  c. economies of scale
  d. inelasticity of demand

Question 10

A design and communication tool that represents both the frontstage enactment and its backstage support of a service performance is called a
 a. service script.
  b. service blueprint.
  c. supplementary service sequence.
  d. complex service offering.
  e. divergent service offering.

Question 11

Which of the following is true about co-branding?
 a. it is primarily franchisor-driven.
  b. it is primarily customer-driven.
  c. it is primarily franchisee-driven.
  d. it can be either franchisor- or franchisee-driven.

Question 12

Advances in information technology empower customers to shop for and purchase services.
 
 Indicate whether the statement is true or false