An infomercial has the advantage of looking like an entertainment show, when it's really an ad.

An infomercial has the advantage of looking like an entertainment show, when it's really an ad.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The marketing mix involves four areas of responsibilityconceiving, pricing, promoting, and distributinginvolved
  in the promotion of goods, services, or ideas.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Probably the earliest example of franchising in the United States is most likely to be:
 a. Kentucky Fried Chicken
  b. McDonald's
  c. Western Auto
  d. McCormick Harvesting Machine Company

Question 4

Commercials that show ordinary people being stopped on the street to comment on a product are employing a type of average-user testimonial.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Harry's World is a department store that operates in three different states in the country of Rhodia. Harry's World advertises its stores only in these three states. This is an example of regional advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The approach to be used by a franchisee in providing the franchisor's products or services to the customer is called:
 a. business licensing
  b. free-form business opportunity
  c. business format franchising
  d. an open business opportunity

Question 7

Comparison ads are rarely seen outside the United States due to cultural customs or legal restrictions of other nations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Blitz, a popular kitchen appliances manufacturer, launches its new line of blenders. To promote its product, it uses the same billboard ads across different countries around the world. This is an example of international advertising.
 a. True
  b. False
 Indicate whether the statement is true or false