Identify the 4 items that should be summarized in the executive summary section of a written research report.
Question 2Explain how MANOVA models differ from ANOVA models.
Question 3Which of the following is the analysis of the nature of competition among firms within a given industry?
a. environmental c. competitive
b. industry d. market
Question 4When subjects act differently because they are aware that they are in an experiment, this is called the _____.
a. history effect
b. Hawthorne effect
c. maturation effect
d. Likert effect
Question 5What increasingly common web feature uses a Heckman model to correct of massive amounts of missing data, parameter heterogeneity, and Bayesian estimation methods?
Question 6List the steps in interpreting a multiple regression model.
Question 7Which of the following is the process in which the market is divided into customer segments and selected segments are profiled in terms of demographics, psychographics, and media habits?
a. external analysis c. customer analysis
b. market analysis d. internal analysis
Question 8Which of the following is present when the person administering experimental procedures influences the subjects' behavior or sways them to slant their answers to cooperate with him or her?
a. experimenter bias
b. response bias
c. Type I error
d. Type II error
Question 9What is the Heckman model, how does it work, and what is it used for?
Question 10Compare and contrast dependence and interdependence techniques. List the statistical techniques for both.
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