Which of the following is a corporate strategy that guides the corporate executive to set corporate objectives in terms of maintaining current levels of sales and market share?
a. growth c. maintain
b. harvest d. innovate
Question 2Monica is conducting an experiment where all subjects rotate through all of the training programs she is testing. This type of experiment in which an individual subject is exposed to more than one level of an experimental treatment is called _____.
a. between-subjects
b. repeated measures
c. redundant manipulation
d. randomization
Question 3Which type of movie is rated the highest?
a. Action c. Romance
b. Animation d. Drama
Question 4When an analysis studies the effect of several independent variables on a single dependent variable that is interval-scaled, this is called ______ analysis.
Fill in the blank(s) with correct word
Question 5In the context of the maintain strategy, which of the following functional units has to do a better job of keeping employees motivated and satisfied with their jobs?
a. marketing c. engineering
b. personnel d. finance
Question 6A researcher is examining the impact of pictures in advertisements and whether including instructions to imagine impact subjects' mental imagery. She manipulated three treatment levels of pictures: concrete picture, abstract picture, or no picture. Instructions to imagine were either present or not present. How many cells are there in this experiment?
a. 2
b. 3
c. 5
d. 6
Question 7How does eye-tracking technology aid marketing research?
Question 8Which gender is less likely to select a movie?
a. males
b. females
c. men and women are equally likely to select a movie
d. it cannot be determined from the given data
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