Multidimensional scaling a. relies on a prior decision about which dimensions are important b. ...

Multidimensional scaling
 a. relies on a prior decision about which dimensions are important
  b. depicts categories and brands in terms of attributes displayed on a perceptual map
  c. requires collection of data on each attribute of similarity or difference
  d. all of the above
  e. none of the above

Question 2

Companies that align their products with societal interests and global trends that are impacting societies:
 a. try to meet the needs of their government customers who face complex challenges.
  b. aim to create products exclusively for profit.
  c. end up in losses because of the costs involved in these activities.
  d. focus only on their home country.

Question 3

Which of the following measures physiological reactions?
 a. pupilometer
  b. at-home scanning systems
  c. click-through counter
  d. all of these choices

Question 4

The technique use in regression analysis that guarantees that the resulting straight line will produce the least possible total error in using X to predict Y is called the _____ method.
 Fill in the blank(s) with correct word

Question 5

Which of the following are programs, specials, and/or products that are tools used to facilitate the movement of goods or services through the channel system?
 a. trade promotions c. reselling promotion
  b. selling promotions d. channel promotion

Question 6

All of the following are improvements of scanner data over standard mail diary panel data EXCEPT _____.
 a. scanner data measure observed (actual) purchase behavior rather than reported behavior
  b. scanner measures are obtrusive
  c. more extensive purchase data can be collected with scanner data
  d. scanner data are collected mechanically, resulting in improved accuracy over mail diary panel data

Question 7

Public trust in a business serves as a measurement that corresponds to the:
 a. extent to which the government of a country allows leeway on societal norms.
  b. willingness of the government to permit an open-market orientation subject to the needs of the domestic policy.
  c. willingness of the society to allow international marketers greater leeway to do business.
  d. extent to which the customers in a country trust the government's role in protecting the consumers from international marketers.

Question 8

_______________ summarizes data about associations between a fixed set of objects to reveal relationships between them, such as brands in a particular class.
 a. Multidimensional scaling c. Cluster analysis
  b. Discriminant analysis d. Segmentation analysis

Question 9

_____ regression estimates should be used when the researcher is testing explanatory hypotheses.
 Fill in the blank(s) with correct word