The set of conjoint analysis methods used by marketing professionals include of all of the following ...

The set of conjoint analysis methods used by marketing professionals include of all of the following except
 a. k-means conjoint c. adaptive conjoint
  b. orthogonal designs d. choice-based conjoint

Question 2

Which regression estimation technique is based on the logic of how much better a regression line can predict values of Y compared to simply using the mean as a prediction for all observations no matter what the value of X may be?
 a. visual estimation
  b. maximum likelihood
  c. coefficient of determination
  d. ordinary least squares (OLS)

Question 3

Need-satisfaction type of selling is also called which of the following?
 a. consultative selling c. prepared selling
  b. canned selling d. formula selling

Question 4

When host-country regulations have been less demanding than those in home countries, some firms sell products that may not meet home-country expectations in terms of quality or benefit.
 
 Indicate whether the statement is true or false

Question 5

When the manager of a shopping mall records the counties listed on the license plates on cars parked at the mall in order to determine where the shoppers come from, this is an example of _____.
 a. direct observation
  b. indirect observation
  c. contrived observation
  d. response latency

Question 6

Given the part worths above, should the company produce the long life bulb, the super bright bulb (both of which are described in question 5), or both of the bulbs?
 a. the long life bulb
  b. the super bright bulb
  c. both of the bulbs
  d. The answer cannot be determined from this information.