Offering coupons, discounts, rebates, product sampling, contests, and premiums are all forms of ...

Offering coupons, discounts, rebates, product sampling, contests, and premiums are all forms of _____.
 a. personal selling
  b. advertising
  c. sales promotion
  d. publicity

Question 2

Regression is a(n) _____ technique whereas correlation is a(n) _____ technique.
 a. dependence; interdependence
  b. interdependence; dependence
  c. primary; secondary
  d. univariate; bivariate

Question 3

Wrigley's Doublemint Gum is an example of which of the following?
 a. short channel of distribution c. long channel of distribution
  b. short end-user line d. long end-user line

Question 4

Observing the movement of workers packing shipment boxes is an example of what type of observation?
 a. mall interception
  b. verbal behavior
  c. physical actions
  d. expressive behavior

Question 5

Which of the following is true about the use of social media for sales promotion?
 a. Offering coupons online significantly increases the costs of development, distribution, and database creation.
  b. Firms offer coupons to entice customers to act immediately by visiting a Web site.
  c. Firms will have to incur costs on the printing of coupons.
  d. Consumers take considerably more time to search and organize online coupons.

Question 6

In order to interpret the dimensions created by MDS, researchers must overlay external information.
 
 Indicate whether the statement is true or false