When a respondent fails to answer a survey question in a personal interview, this is called an item ______.
Fill in the blank(s) with correct word
Question 2_______________ refer(s) to how well all the factors in the solution taken together explain each of the variables.
a. The overall eigenvalue c. Factor loadings
b. The F-test d. Communalities
Question 3The sum of differences between the group mean and the grand mean summed over all groups for a given set of observations is called _____ variance.
Fill in the blank(s) with correct word
Question 4The messages in an effective website must have which of the following characteristics?
a. appropriateness c. meets visitor expectations
b. consistency d. All of the above.
Question 5How can inventory be used as a strategic tool? Give an example.
Question 6A face-to-face communication in which an interviewer asks a respondent questions is called a(n) ______.
Fill in the blank(s) with correct word
Question 7Suppose a factor analysis results in 8 factors and that the communality for variable 12 is 0.863 . The 0.863
a. means about 86.3 percent of the variance of variable 12 is explained by the eight factors
b. means that 86.3 percent of the variance of variable 12 is explained by the factor on which it loads
c. is the factor loading for variable 12
d. explains how much of the variable is error
Question 8The _____ is the mean of a variable over all observations.
Fill in the blank(s) with correct word
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