The Z-test for comparing two proportions is appropriate with which null hypothesis (H0)?
a. 1 = 2.
b. 1 2.
c. 1 x 2 = 1
d. 1 - 2 = 1
Question 2Which of the following fits in the standard time formats used by traditional broadcast advertisements and differs from traditional broadcasts commercials in that it provides an access point?
a. direct-broadcast commercial c. television shopping network
b. infomercial d. None of the above.
Question 3Which of the following logistics concepts is based on the notion that materials-flow activities within and outside of the firm are so extensive and complex that they can be considered only in the context of their interaction?
a. Aggregation concept
b. Operating concept
c. Inert concept
d. Systems concept
Question 4A callback procedure should be used for all of the following situations EXCEPT _____.
a. a busy signal
b. a respondent who does not answer the phone
c. a respondent who is not at home
d. a respondent who answers but refuses to participate
Question 5Discriminant analysis and factor analysis are examples of interdependence methods.
Indicate whether the statement is true or false
Question 6Which of the following is a requirement for using the Z-test for differences of proportions?
a. common sample
b. degrees of freedom of at least 50
c. sample size greater than 30
d. ratio measurement of all variables
Question 7Which of the following was provided as a best case example of telemarketing?
a. Coca-Cola c. Ferguson Enterprises
b. Pepsi-Cola d. Floundry Companies
Question 8What is the goal of logistics management?
a. To ensure that marketing effort is sponsored by an organization that solicits responses from individuals who share common interests and activities.
b. To effectively coordinate the materials management and physical distribution phases and their various components to result in maximum cost-effectiveness while maintaining service goals and requirements.
c. To aim for high growth and profits by creating new demand in an uncontested market space rather than by competing head-to-head with other suppliers for known customers in an existing industry.
d. To gather volunteers to try products and then rely on them to talk about their experiences with friends and colleagues.
Question 9In hierarchical cluster analysis, once a group of objects is clustered together, they are together for life, i.e. the program never separates them during the analysis.
Indicate whether the statement is true or false
Question 10Which of the following eliminates the counting of names in a list and subjectively determining whether a telephone directory listing is a business, institution, or legitimate household?
a. mixed-mode survey
b. predictive calling
c. computer-assisted telephone interviewing (CATI)
d. random digit dialing
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