Which of the following is not an external source of information for database?
a. government census data c. Simmons and Donnelly Marketing
b. Bureau of Statistics d. All of the above are correct.
Question 2A customs broker serves as an agent for an importer with authority to clear inbound goods through customs and ship them on to their destination.
Indicate whether the statement is true or false
Question 3Factor analysis tells us which variables are similar to one another and how they should be grouped.
Indicate whether the statement is true or false
Question 4Internet surveys allow researchers to vary the questions to respondents based on their answers to previous questions in the survey.
Indicate whether the statement is true or false
Question 5Total variability is the calculated by dividing the within-group variance by the between-group variance.
Indicate whether the statement is true or false
Question 6Which of the following are sources for database information?
a. external c. None of the above.
b. internal d. Both of the above.
Question 7A bill of exchange is a document that acknowledges the receipt of goods and represents the basic contract between the shipper and the carrier.
Indicate whether the statement is true or false
Question 8The drop-box method of distributing self-administered questionnaires requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later.
Indicate whether the statement is true or false
Question 9In dependence models, no variable or variables are designated as being predicted by others, because the researcher is interested in the interrelationships among all of the variables taken together.
Indicate whether the statement is true or false
Question 10The F-test partitions the total variance into within-group variance and between-group variance.
Indicate whether the statement is true or false
Question 11The _____ is the interface of direct marketing an one of its most important assets.
a. interactive marketing c. database
b. SMC marketing d. consumer base
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