Implementing a total quality management program requires considerable survey research. Indicate ...

Implementing a total quality management program requires considerable survey research.
 
 Indicate whether the statement is true or false

Question 2

The total variation, or sum-of-squares, of the dependent variable in a regression equation can be partitioned into
 a. variation explained by the independent variable and variation explained by the dependent variable
  b. variation explained by X and the variation explained by Y
  c. variations explained by each of the independent variables
  d. variation explained by regression and variation unexplained by regression

Question 3

In business problems, Type II errors generally are considered more serious than Type I errors.
 
 Indicate whether the statement is true or false

Question 4

Which of the following groups did not react to the Exxon Valdez crisis?
 a. employees c. public policy officials
  b. news media d. All of the above reacted.

Question 5

What is the purpose of direct marketing?
 a. To use an event without the permission of the event owner
  b. To establish a relationship with a customer in order to initiate immediate and measurable responses
  c. To give the exporter's product local flavor and increase the overall promotional budget for the product
  d. To be prepared to utilize the tremendous power of the multinational corporation in a responsible manner and, in the case of pressure, to counter criticisms swiftly

Question 6

Total quality management is a business strategy that emphasizes market-driven quality as a top priority.
 
 Indicate whether the statement is true or false

Question 7

Simple regression is appropriate for determining how
 a. multiple dependent variables are related to one independent variable
  b. multiple independent variables are related to one dependent variable
  c. one independent variable is related to one dependent variable
  d. one low-coefficient variable is related to one high-coefficient variable

Question 8

A Type II error occurs when you reject the null hypothesis when, in fact, it is true.
 
 Indicate whether the statement is true or false

Question 9

Employees, the public, policy makers, suppliers, and lobbyists can be considered which of the following?
 a. shareholders c. consideration set
  b. stakeholders d. evoked set