The categories of response bias are mutually exclusive from one another.
Indicate whether the statement is true or false
Question 2Bivariate analysis would be needed to answer all of the following questions except:
a. Is our sample equally distributed among income categories?
b. What is the relationship between the heavy users of our brand and media viewing habits?
c. Are higher levels of sales associated with sales training attendance?
d. Do gas prices help predict sales of recreational boats?
Question 3A statistical test's significance level or p-value becomes a key indicator of whether or not a hypothesis can be supported.
Indicate whether the statement is true or false
Question 4Effective public relations can deliver all of the following except
a. keep the brand in the public eye
c. create pre-advertising product launch buzz
b. decrease positive public opinion d. support a brand with minimal advertising expenditures
Question 5Developing the promotional message is referred to as _____.
a. ambush marketing
b. creative strategy
c. sales promotion
d. cooperative advertising
Question 6A response bias occurs when respondents tend to answer questions with a certain slant.
Indicate whether the statement is true or false
Question 7In using a univariate chi-square test of distributions for data that has 5 categories the degrees of freedom that would be used to determine the chi-square test statistic would be
a. 3 c. 5
b. 4 d. 6
Question 8The researcher's hypothesis is generally stated in the form of a null hypothesis.
Indicate whether the statement is true or false
Question 9A proactive PR plan laid out for defense of the firm in times of crisis is referred to as which of the following?
a. crisis simulation c. crisis consideration
b. crisis minimization d. crisis management
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