Once a sample statistic is obtained and compared to the value specified by the null hypothesis, the null hypothesis can be rejected if the difference
a. is greater than zero
b. is greater than that due to sampling error
c. between the standard deviations is above 1.96
d. is greater than what is stated in the alternative hypothesis
Question 2Making inferences about the data and drawing conclusions about the implications suggested by a research study is called ______.
Fill in the blank(s) with correct word
Question 3Public relations focuses on a set of _____ communications between the marketing entity and the environment in which it operates.
a. efficient c. effective
b. nonpaid d. broadcasted
Question 4Once a sender has placed a message into a channel or a set of channels and directed it to the intended destinations, the completion of the process is dependent on the receiver's _____.
a. feedback
b. forwarding
c. decoding
d. outcome
Question 5Two major sources of survey error are random sampling error and nonrandom sampling error.
Indicate whether the statement is true or false
Question 6The z-test is appropriate for interval data when the sample
a. is of any size and the population standard deviation is known
b. is small and the population standard deviation is known
c. is of any size and the sample standard deviation is known
d. is large and the sample standard deviation is known
Question 7A value that lies far beyond the range of the rest of the data set is called a(n) ______.
Fill in the blank(s) with correct word
Question 8Which of the following is a form of communications management that seeks to make use of publicity and other nonpaid forms of promotion and information to influence the feelings, opinions, or beliefs about the company, about its products or services, or about the value of the products or services or the activities of the organization to buyers, prospects, or other stakeholders?
a. buzz c. public relations
b. marketing communications d. publicity
Question 9The message _____ is the path through which the message moves from source to receiver.
a. pathway
b. pipeline
c. tunnel
d. channel
Question 10Survey research techniques and standards are still quite unscientific.
Indicate whether the statement is true or false
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