The purpose of survey research is to collect secondary data.
Indicate whether the statement is true or false
Question 2Type I error occurs when
a. H0 is true and is rejected c. H0 if false and is rejected
b. H0 is true and is not rejected d. H0 is false and is not rejected
Question 3_____ analysis is another name for quadrant analysis.
Fill in the blank(s) with correct word
Question 4By their very nature, public relations entails which of the following?
a. Maximum impact for brand with minimal exposure c. Minimal impact for brand with minimal exposure
b. Maximum impact for brand with minimal resources d. Minimal impact for brand with maximum resources
Question 5Trade fairs provide an excellent chance for market research and collecting competitive intelligence.
Indicate whether the statement is true or false
Question 6A researcher has been commissioned by a major U.S. consumer packaged-goods company to determine the market potential for peanut butter in China. Discuss some concerns the researcher may have when attempting to find and use secondary data in this country.
Question 7The alternative hypothesis should be stated as a parameter being
a. not equal to the value in H0 d. less than the value in H0
b. equal to the value in H0 e. either a, c, or d
c. greater than the value in H0
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