A reliability analysis is done by comparing data from one source with data from another source.
Indicate whether the statement is true or false
Question 2With probability sampling, each element of the population
a. has a known chance of being selected that is not necessarily equal
b. has an equal chance of being selected that is not necessarily known
c. has a known and equal chance of being selected
d. has an unknown chance of being selected because the sample is designed through quotas
Question 3Discuss how data are entered into a computerized data processing system.
Question 4Reach multiplied by frequency results in which of the following?
a. gross percentage points c. gross rating points
b. gross productive points d. gross reach points
Question 5In a typical global program management, the affected units have prime responsibility for achieving _____.
a. single-point worldwide technical development and design of a new product that conforms to the global design standard
b. all activities necessary to support the product in the affected unit, as well as direction and support to managing units to ensure that concurrent introductions are achieved
c. identification of unique requirements to be incorporated in the product goals and specifications
d. integration and coordination of all global program activities
Question 6A researcher should always evaluate the professional reputation of the organization that has gathered secondary data in terms of evaluating the quality of the data.
Indicate whether the statement is true or false
Question 7The first step of sampling is to define the population. The second step is to
a. physically select the sample
b. mock up likely and extreme data values
c. decide on a sample size
d. identify the sampling frame
Question 8Discuss the two basic rules for code construction.
Question 9Which of the following is a measure based on a percentage of target market delivery or the number of individuals?
a. gross percentage points c. gross rating points
b. gross productive points d. gross reach points