The organizational structure and locus of decision making in multinational corporations are determined by a number of factors. Which of the following is NOT one of those factors?
a. The degree of involvement in international operations
b. The demographic characteristics of customers in each region
c. The business in which the firm is engaged
d. The human resource capability of the firm
Question 2The thematic apperception test (TAT) presents subjects with an ambiguous picture in which consumers and products are the center of attention.
Indicate whether the statement is true or false
Question 3The _______________ section of the questionnaire contains the characteristics of the respondent, primarily geodemographic data.
a. identification data d. classification data
b. request for cooperation e. information sought
c. instructions
Question 4One way to deal with missing values is to randomly select an answer.
Indicate whether the statement is true or false
Question 5An informative strategy can be effectively implemented through each of the following except
a. print advertising c. word-of-mouth communications
b. press release d. sweepstakes
Question 6Marketers faced with global competitive threats and opportunities have adopted global strategy formulation which requires some degree of centralization. This has resulted in _____.
a. coordinated decentralization
b. centralized coordination
c. national autonomy
d. central control
Question 7The sentence completion method is a type of free-association technique.
Indicate whether the statement is true or false
Question 8The _______________ section of the questionnaire forms the major, and invariably the longest portion of the questionnaire.
a. identification data d. information sought
b. request for cooperation e. classification data
c. instructions
Question 9Abandoned item is the technical term for items left blank.
Indicate whether the statement is true or false
Question 10Advertising, sales promotion, reseller support, and public relations are examples of which of the following?
a. corporate mix c. marketing communications mix
b. marketing mix d. executive mix
Question 11Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:
a. will eventually move into a black hole situation.
b. knows its market and can react to changes quickly.
c. can reinvent solutions that have already been discovered.
d. will eventually let headquarters make all decisions.
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