The organizational structure and locus of decision making in multinational corporations is determined by a number of factors. Which of the following is not one of those factors?
a. The degree of involvement in international operations
b. The demographic characteristics of customers in each region
c. The business in which the firm is engaged
d. The human resource capability of the firm
Question 2Which of the following statements is false?
a. Consumer expectations have moved firms to add additional channels.
b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products
c. The flexibility to respond to consumers does not appear to be relevant to channel design.
d. Channels must be targeted to reach intended customer segments.
e. The increasing role of technology is helping to foster the use of multiple channels.
Question 3The passive engagement strategy focuses on:
A) collecting and sharing content.
B) engaging with your audience.
C) creating content.
D) listening.
E) setting up social media profiles.
Question 4_____ include the direct, out-of-pocket costs of measuring quality, specifically checking for possible defects.
a. Six Sigma costs
b. Internal failure costs
c. Appraisal costs
d. External failure costs
e. Prevention costs
Question 5Overall corporate strategy is provided in this format from headquarters but subsidiaries are free to implement it within the range established in consultation between headquarters and the subsidiaries.
a. Coordinated decentralization
b. Decentralization
c. Coordinated centralization
d. Centralization
Question 6Which type of strategy did Walmart decide to use to compete with Amazon?
a. Heavy advertising
b. Price reduction
c. Establish kiosks in Walmart stores
d. Wholesale distribution
e. Mass distribution via its own online channel
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