A focus blog is established for the purpose of collecting qualitative data from an informal, continuous focus group.
Indicate whether the statement is true or false
Question 2The _______________ section of the questionnaire asks for such information as the respondent's name, address, and phone number.
a. identification data d. classification data
b. request for cooperation e. information sought
c. instructions
Question 3Data should never be reconstructed.
Indicate whether the statement is true or false
Question 4Which of the following strategic options applies to low-involvement products that are of the thinking type?
a. informative c. habit formation
b. affective d. self-satisfaction
Question 5Which approach to organizational structure refers to a business driven by a worldwide business unit and implemented by a geographic unit?
a. Mixed structure
b. Matrix structure
c. Functional structure
d. Shell structure
Question 6A focus group discussion guide includes written introductory comments, informing the group about the focus group purpose and rules and then outlines topics or questions to be asked in the group session.
Indicate whether the statement is true or false
Question 7Measurement error in the design of questionnaires
a. can easily be calculated within a given number of standard deviations
b. may be of unknown direction and magnitude
c. does not require the degree of concern that is typically associated with sampling error
d. results from questions which measure something other than what they are intended to measure
e. both b and d
Question 8The purpose of editing is to ensure that the data are complete, consistent, and readable.
Indicate whether the statement is true or false
Question 9Brand association is synonymous to all of the following except
a. brand equity c. brand knowledge
b. brand image d. brand preference
Question 10A(n) _____ structure combines two or more organizational dimensions simultaneously.
a. matrix
b. functional
c. area
d. mixed
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