When considering the three traditional approaches of communication, when sensitive or embarrassing ...

When considering the three traditional approaches of communication, when sensitive or embarrassing questions are involved, evidence indicates that _______________ will produce the highest quality data.
 a. personal interviews c. mail interviews
  b. telephone interviews d. all of the communication methods

Question 2

Which compliance technique is characterized by a large or difficult task being induced by first obtaining the respondent's compliance with a smaller request?
 a. foot-in-the-door technique
  b. door-in-the-face technique
  c. in-your-face technique
  d. buildup technique

Question 3

What is the key in identifying the desired level and the time frame associated with the objective?

Question 4

Which of the following is the negative effect of foreign direct investments by multinational companies?
 a. Lower wage rates compared to the average domestically oriented firms
  b. Economic instability in the host countries
  c. Decrease in the number of jobs in the host countries
  d. Entry of imports on an ongoing basis

Question 5

_____ refers to basic research usually performed by academic researchers that is financially supported by some public or private institution, as in federal government grants.
 a. Philanthropic business research
  b. Priority business research
  c. Underwritten business research
  d. Funded business research

Question 6

The sampling frame is the
 a. group of respondents used for the research project
  b. list of population units from which the sample will be drawn
  c. target population represented by the sample
  d. framework of consumer segments targeted by the sample

Question 7

When a field worker calls a potential respondent and says: Good evening. My name is Jim Smith and I'm calling from Burke Marketing Research in Cincinnati, Ohio, what aspect of the interviewer training program is being conducted?
 a. recording responses
  b. making initial contact
  c. closing the interview
  d. probing

Question 8

What key characteristics must measurements of the objective contain?

Question 9

The United Nations defines _____ as enterprises which own or control production or service facilities outside the country in which they are based..
 a. trading companies
  b. multinational corporations
  c. shell corporations
  d. export management companies