When a manager talks about strategy, strategizing, strategic planning, strategic decision making, and the like, to which is he/she referring?
a. analyzing c. controlling
b. planning d. monitoring
Question 2Which of the following research techniques is most valuable for the researcher who is totally unfamiliar with a market or market situation, and can be quickly achieved through participation in a trade mission?
a. Surveys
b. Interviews
c. Focus groups
d. Observation
Question 3It is easier to define the problem in business situations that are not cyclical.
Indicate whether the statement is true or false
Question 4Discuss the courses of action a researcher can follow to control extraneous variables and the statistical recourse that may be available if these fail to prevent a confound.
Question 5Which of the following represents the standard deviation of the sampling distribution?
a. range
b. standard median
c. dispersion
d. standard error of the mean
Question 6Once a strategic decision is made and a set of tactics is conceived, progress towards achieving this strategy is considered which of the following?
a. target fulfillment c. aspiration fulfillment
b. goal fulfillment d. objective fulfillment
Question 7_____ can be helpful in providing information about perceptions, emotions, and other nonovert factors.
a. Focus groups
b. Scanner data
c. Structured questionnaires
d. Surveys
Question 8The problem definition stage is the easiest stage of the research process.
Indicate whether the statement is true or false
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