All of the following are problems a research director typically faces EXCEPT _____.

All of the following are problems a research director typically faces EXCEPT _____.
 a. spends more time in meetings and managing than actually conducting research
  b. research management role often is not formally recognized
  c. often does not have the tools available to conduct the research properly
  d. research is often seen as a hodgepodge of techniques available to answer individual, unrelated questions

Question 2

The R in X-O-R syntax stands for reference, which are the test units being observed.
 
 Indicate whether the statement is true or false

Question 3

When an Internet user gives permission to Southwest Airlines to e-mail him special price promotions as they are announced, the user has decided to ______for this type of database communication.
 Fill in the blank(s) with correct word

Question 4

A framed portrait of Martin Luther King Junior, a bronzed baby shoe , and old family photographs are examples of what type of cultural symbol?
 a. social status c. interpersonal medium
  b. utility d. ancestral totem

Question 5

The _____ approach seeks uniformity, especially in elements that are strategic in nature, and also takes care to localize necessary tactical elements.
 a. globalization
  b. segmentation
  c. glocalization
  d. positioning

Question 6

A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?
 a. forecast analyst
  b. statistical analyst
  c. research assistant
  d. research analyst

Question 7

Extraneous variables need to be controlled to ensure that the experiment is externally valid.
 
 Indicate whether the statement is true or false

Question 8

A combination of two or more probability sampling techniques is called a(n) _____ sample.
 Fill in the blank(s) with correct word