In _____ sampling, a subsample is drawn using simple random sampling within each stratum.
Fill in the blank(s) with correct word
Question 2Which of the following cultural symbols includes material objects such as mementos used to remember the past?
a. ancestral totem c. experiential memoir
b. interpersonal medium d. self-expression
Question 3_____ refers to a marketer's decision to focus its resources on a smaller number of markets as opposed to a broad number of markets.
a. Concentration
b. Differentiation
c. Diversification
d. Cross-subsidization
Question 4Caleb's job at a research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb's job title?
a. director of research
b. research assistant
c. forecast analyst
d. research generalist
Question 5If physical control, randomization, and research design features do not eliminate the differential effects of extraneous variables among treatment groups, the experiment is said to be confounded.
Indicate whether the statement is true or false
Question 6The sampling procedure in which a starting point is selected by a random process and then every nth number on the list is selected is called _____ sampling.
Fill in the blank(s) with correct word
Question 7Which of the following cultural symbols includes material objects that can be used in ways to provide pleasure to the user?
a. social status c. self-expression
b. interpersonal medium d. pleasure giving
Question 8Markets in the _____ position will require continued commitment by management in research and development, investment in facilities, and the training of personnel at the country level.
a. harvest/divest
b. divest/reject
c. invest/grow
d. dominate/divest
Quick Reply
