A false experimental effect that is used to create the perception of a true experimental effect is called a placebo effect.
Indicate whether the statement is true or false
Question 2Identify and briefly describe the common potential sources of measurement error.
Question 3An error that occurs when certain sample elements are not listed or are not accurately represented in a sampling frame is called _____ error.
Fill in the blank(s) with correct word
Question 4Which law requires television stations to limit the amount of commercial time in children's programming?
a. Children's Protection Act c. Children's Television Act
b. Children's TV Guardian Act d. Children's Safe Viewing Act
Question 5The use of spyware violates the right to privacy and confidentiality of Internet users.
Indicate whether the statement is true or false
Question 6Which of the following is true about technology and international marketing?
a. Newly emerging markets cannot leverage advanced communications as they are unable to leapfrog stages of economic development.
b. Technological evolution is contributing on a rapid scale to the changes taking place in international marketing.
c. E-business has not taken hold in international marketing.
d. Global companies prefer conducting business the traditional way, without the use of teleconferencing or videoconferencing.
Question 7Explain the difference between a constitutive definition of a construct and an operational definition.
Question 8When a telephone book database is re-arranged so that it is organized by phone number, instead of by last name, this type of database is a type of ______ directory.
Fill in the blank(s) with correct word
Question 9What was the result of the 1979 FTC recommendation that all television advertising for any product directed to children under age 8 should be banned?
a. It was passed. c. It was postponed.
b. It was passed with amendment. d. It was defeated.
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