The cognitive component of attitude concerns a person's feelings about the object or event.
Indicate whether the statement is true or false
Question 2Systematic sampling is a type of true random selection procedure.
Indicate whether the statement is true or false
Question 3Which of the following schools of thought advances the notion that marketing communications encourages competition, innovation, and consumer choice?
a. Marketing communications as market power c. Marketing communications as consumer information
b. Marketing communications as market dominance d. Marketing communication as consumer sovereignty
Question 4Which of the following represents the highest level in Maslow's hierarchy of needs?
a. Esteem needs
b. Physiological needs
c. Self-actualization needs
d. Safety needs
Question 5Which of the following involves any procedure that draws conclusions based on measurements of a portion of the entire population?
a. sampling
b. theorizing
c. segmenting
d. causal inference
Question 6The hierarchy-of-effects model postulates an advertising-purchase-repurchase sequence resulting from marketing effort.
Indicate whether the statement is true or false
Question 7A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.
Indicate whether the statement is true or false
Question 8Based on the notion of consumer sovereignty, which of the following should result?
a. Weeding out of bad business c. Rewarding bad business
b. Weeding out of good business d. None listed, as consumer sovereignty is merely a theory and does not apply in practice
Question 9According to Maslow's hierarchy of needs, which needs have to be fulfilled before a consumer can attempt to fulfill his safety needs?
a. Love and belonging needs
b. Physiological needs
c. Esteem needs
d. Self-actualization needs
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