In making decisions about a firm's international marketing activities, managers will need to concentrate on the legal circumstances of the host country but not the home country.
Indicate whether the statement is true or false
Question 2The organization of concepts in sequence from the most concrete and individual to the most general is called the _____.
Fill in the blank(s) with correct word
Question 3The distinguishing features of a cross-sectional design are that it is intended to be done just once and participants cannot typically be matched to specific responses or participants in another study.
Indicate whether the statement is true or false
Question 4A(n) _____ question suggests or implies certain answers.
a. loaded
b. leading
c. filter
d. double-barreled
Question 5Which of the following is the situation in which all messages communicated in different media through different marketing communications tools are integrated?
a. campaign continuity c. psychological continuity
b. physical continuity d. image continuity
Question 6Political and legal factors often play critical roles in international marketing activities.
Indicate whether the statement is true or false
Question 7_____ are the building blocks of theory.
Fill in the blank(s) with correct word
Question 8In terms of research, accuracy refers to a design that minimizes systematic error and also minimizes the reliability of collected evidence.
Indicate whether the statement is true or false
Question 9All of the following are guidelines that help prevent the most common mistakes in designing questions EXCEPT _____.
a. avoid personal questions
b. avoid complexity
c. avoid leading questions
d. avoid double-barreled questions
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