It is easier to justify the cost of research as the market size _______________ and as the ratio of variable costs to selling price _______________.
a. increases, increases c. decreases, increases
b. increases, decreases d. decreases, decreases
Question 2The paging layout format on an Internet questionnaire (going from screen to screen) greatly facilities skip patterns.
Indicate whether the statement is true or false
Question 3Which of the following provides unity in the marketing world?
a. brand c. strategic partnership
b. product line d. image
Question 4Which of the following laws states that as a family's income increases, the percentage spent on food will decrease?
a. Pareto's law
b. Engel's law
c. The law of diminishing returns
d. Gresham's law
Question 5Contribution margin is
a. selling price minus variable costs
b. selling price minus fixed costs
c. selling price minus variable and fixed costs
d. profit per unit divided by variable costs
Question 6Self-efficacy, which is a generalized idea about how humans perceive their own abilities, is an example of a(n) _____.
a. hypothesis
b. proposition
c. concept
d. abstraction
Question 7A multiple-grid question includes several questions of the same format all arranged in a grid format.
Indicate whether the statement is true or false
Question 8_____ show how many units of currency are needed in one country to buy the amount of goods and services that the same unit of currency will buy in another country.
a. Price indexes
b. Exchange rates
c. Purchasing power parities
d. Value added exchanges
Question 9Which of the following is considered the basic unit for theory development?
a. concept
b. proposition
c. hypothesis
d. variable
Question 10Decision criteria are rules for
a. choosing objectives, given various information needs
b. choosing sampling procedures, given the size of the sample
c. choosing the appropriate quantitative analysis, given the form of the collected data
d. selecting among courses of action, given various data outcomes
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