The component of attitude that represents the action that corresponds to a certain type of attitude is a(n) _____ component.
Fill in the blank(s) with correct word
Question 2The unconscious allusion to one's own cultural values is known as _____ criterion.
a. high-context
b. collectivist
c. ethnocentric
d. self-reference
Question 3Information that is provided when a manager needs it to make an important decision is said to be ______.
Fill in the blank(s) with correct word
Question 4Good horizontal relationships (teaming of researchers with product managers) are more important than vertical ones (e.g., reporting to the senior marketing executive).
Indicate whether the statement is true or false
Question 5An enduring disposition to respond consistently to an aspect of the world is called a(n) ______.
Fill in the blank(s) with correct word
Question 6Which of the following countries is an innovator and an early technology adopter, has relatively weak resistance to new products, and has a strong consumer desire for novelty and variety?
a. Thailand
b. China
c. Denmark
d. Austria
Question 7Information that is accurate, valid, and reliable is said to be of high ______.
Fill in the blank(s) with correct word
Question 8Research suppliers can be used to conduct components of a research study, but they are never given total responsibility for a research study in its entirety.
Indicate whether the statement is true or false
Question 9When a respondent is required to choose one of the fixed alternatives, what type of scale is being used?
a. semantic differential
b. forced-choice
c. non-forced-choice
d. symmetric
Question 10Which of the following countries is associated with small power distance, low uncertainty avoidance, high individualism, and low masculinity?
a. Australia
b. Sweden
c. China
d. Japan