Which of following dimensions of culture is associated with the need for formal rules and regulations?
a. Power distance
b. Individualism versus collectivism
c. Long-term versus short-term orientation
d. Uncertainty avoidance
Question 2When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team, this is an example of the application of _____.
a. push technology
b. pull technology
c. smart agent software
d. RFID
Question 3A systematic approach to researching the information needs of marketing management facilitates good organizational planning in developing objectives, allocating marketing resources, and auditing performance.
Indicate whether the statement is true or false
Question 4What type of scale asks a respondent to rate a concept, such as a brand, in comparison with a benchmark (i.e., a competing brand) explicitly used as a frame of reference?
a. comparative rating scale
b. monadic rating scale
c. semantic differential
d. ladder scale
Question 5Understanding and appreciating the nuances of different cultural traits and patterns is known as _____ knowledge.
a. predictive
b. interpretive
c. self-reference
d. factual
Question 6When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of _____.
a. push technology
b. electronic data interchange
c. pull technology
d. a URL
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